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B2B leadgeneration-specialist Leadinfo acquired by Belgian owners


Leadinfo, a Rotterdam SaaS company focused on real time lead generation, has been acquired by hosting company

The Belgian is mostly active as a supplier of hosting services. The company from Ghent has more than 2.5 million customers (mostly SME companies) in 10+ European countries. In our country is active with the label TransIP.

By acquiring a majority intrerest in Leadinfo the Belgians enter a new segment within the online business world: B2B lead generation. Leadinfo makes cloud software that helps companies to convert website visits into ‘leads’ (information about potential customers).

Leadinfo was established five years ago by Han Kleppe has grown toe be a company with 25 people.

The software from Leadinfo is being integrated by customers (according to own reporting they serve 3,000 clients) within their website and CRM environment and works together with well-known packages like Hubspot, Salesforce and Teamleader.

The shareholders of the Rotterdam company were advised during this partial project by PhiDelphi Corporate Finance (dealteam: Harald Miedema, Aart Bijkerk, Robbert-Jan Blommestein, Roman Possel), Deloitte (dealteam: Roën Blom, Petra Mudrochova, Ferry Boerma), Atlas Fiscalisten (dealteam: Bas Leensma, Anne Bruijnen, Myrthe van Ginkel) and JB Law (Ytzen Marseille, Marielle Broekhuysen, Daryl Breunissen).

PhiDelphi was the M&A advisor, Deloitte took care of the financial due diligence, Atlas Fiscalisten worked on the tax parts of the deal and JB Law took care of the legal aspects.

For buyer from the Flemish entrepreneur Jonas Dhaenens fits the expansion philosophy ot the company. The firm doesn’t only want to sell hosting services, but also wants to sell all kinds of cloud applications and ‘software as a service’ services to their business customers.

The Belgians received tax advice during the acquisition process by EY (dealteam: Marcel van Rijnswou, Axel Cihlar, Jeanine Bootsma, Wouter Bolhaar, Victor Hoppenbrouwers, Uwe Buehler, Mike Losinski, Lushen Koopan, Job Timmermans) and legal advice from DLA Piper (dealteam: among others Michiel Ruhaak, Jasper van Adrichem, Kiki Berger, Nils Krause, Babette Jepkes, Clementine Boks, Dan Li, Esther Lubeck, Floris De Wit, Ilias Abassi, Khaled Dadi).