NederlandsWhat is CRM software?
How to keep track of all information regarding your customers? By collecting all data in a CRM system. Customer Relationship Management (CRM) make sure that everyone’s questions, service requests, preferences and touchpoints from the past are available immediately. This way you make sure that your customer relations improves, because every new interaction with the customer is up to date, personal and relevant. A CRM system is not standard: it can be used as a digital rolodex, but with most enterprises CRM forms the heart of the organization. This way you stay in touch with your customers, you streamline the processes and you generate more revenue.
What are the benefits of CRM software?
A well selected and implemented CRM system ensures:
- Better focus to customer needs and wants
- Improved contact management with customers
- Reliable sales forecasts
- Higher customer satisfaction
- Improve customer service by focusing on creating value for customers
- Personal approach at the right time through better use of customer data
- Higher gross profit
What to keep in mind when selecting a CRM package?
Make sure that the CRM package supports the complete process
Make sure the CRM solution and the ERP software are in sync
Involve all users in the preparatory stage
Set realistic requirements for the software
Keep the impact of a CRM implementation in mind
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